Sports Marketing Essay Example for Free

Sports Marketing Essay The business of sports is one of the fastest growing industries in the world. All over the globe, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a companys goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behaviour and motivating target markets to purchase goods and services. Sports marketing is simply any sales or publicity-related activity associated with an organised sporting event (or events), its personalities, or the celebrity lifestyle of its participants. There are two components of sports marketing; the marketing of sport and marketing through sports. Marketing of sport consists of the actual marketing of a particular sport such as rugby league or basketball. This includes, but is not limited to, signage, endorsements, print media, broadcast media, billboards, and news media. Examples of marketing through endorsements are Michael Jordan wearing Nike shoes or ex-rugby league player turned commentator Peter Sterlo Sterling on the Blue Haven Pool commercials. Any type of media that mentions a team or athletic organisations is an example of marketing through the use of media. WPT Enterprises, Inc. is a media and entertainment company engaged in the development, production, and marketing of gaming-themed, televised programming; the licensing and sale of branded consumer products; and the sale of corporate sponsorships. WPT Enterprises creates and produces the ? World Poker Tour which is a collection of poker tournaments featuring the worlds most professional and experienced players. It airs Wednesday nights at 9pm on the Travel Channel and consists of 16 high stakes poker tournaments filmed at glamorous locations throughout the world. It continues to be a rating juggernaut on the network. Each time the show has been aired, it viewers have grown ? often doubling its ratings over the two hour time slot. This long term deal allows the World Poker Tour to be a popular weekly fixture on the network, and provides a great promotional platform for the networks wide array of programs and series. In sports (poker in this particular instance), competition is the name of the game, but this competition is not just limited to the playing field (or card table), as sports teams (professional card players) and foundations continually compete for the support of fans, sponsors and governmental agencies ? this opens up the need for sports marketing programs. Sports marketing programs assist sports marketers who coordinate big sporting events in evaluating the success of their marketing and communications activities as well as the potential economic impacts of facilities, construction and expansion.

Robert Frosts Directive Essay example -- Robert Frost Directive Essay

Robert Frost's "Directive" The speaker of "Directive" is the Robert Frost we know well. He gives us a scene that he has looked at in a way no one else does and seen things that no one else sees. The ghost town "made simple by the loss of detail" (2-3) is dazzlingly rich. If, as Frost habitually does, we were to conjure up a fully-fleshed intent behind this simple condition, perhaps we would guess that a scene of scraped land and "forty cellar holes" is more than enough grist for Frost's mill, and anything else would call for poetic fireworks that would overshadow his theme. This poem is an insightful allegory on the Grail symbol, made strange by Frost's characteristic subversive and introverted nature. Frost offers to be our guide, but warns us that he is a guide "who only has at heart your getting lost"(9). It is as direct an admission as you could ask for, although he usually offers others nearly as unmistakable. For example, in "The Wood-Pile," after announcing that he is "so foolish as to think he knew what" a small bird thinks, he goes on to guess at both the bird's moti... Robert Frost's Directive Essay example -- Robert Frost Directive Essay Robert Frost's "Directive" The speaker of "Directive" is the Robert Frost we know well. He gives us a scene that he has looked at in a way no one else does and seen things that no one else sees. The ghost town "made simple by the loss of detail" (2-3) is dazzlingly rich. If, as Frost habitually does, we were to conjure up a fully-fleshed intent behind this simple condition, perhaps we would guess that a scene of scraped land and "forty cellar holes" is more than enough grist for Frost's mill, and anything else would call for poetic fireworks that would overshadow his theme. This poem is an insightful allegory on the Grail symbol, made strange by Frost's characteristic subversive and introverted nature. Frost offers to be our guide, but warns us that he is a guide "who only has at heart your getting lost"(9). It is as direct an admission as you could ask for, although he usually offers others nearly as unmistakable. For example, in "The Wood-Pile," after announcing that he is "so foolish as to think he knew what" a small bird thinks, he goes on to guess at both the bird's moti...

Adaptive effectiveness Essay

The business environment is dynamic and changes constantly thus making it complex. As a result, our understanding of the environment and ability to predict its response to management actions becomes limited. In conjunction with the changing social values, a knowledge gap emerges which results in ambiguity regarding the most appropriate way to manage an organization. Despite the ambiguity, managers have to make decisions and implement organizational plans. An adaptive model of management therefore comes into perspective in providing a proper way for managers to proceed sensibly with their decisions and plans in the face of uncertainties (Nyberg, 1999). An adaptive model of management can be valuable to organizations in testing, refining and improving their policies and objectives. Despite the fact that development and implementation of organizational policies and objectives is based on the best available information and expertise, the organization is required to implement numerous new and experimental strategies. See more:  Masters of Satire: John Dryden and Jonathan Swift Essay In such situations, the organization is faced with questions regarding how best to implement the strategies such that they are aligned with its objectives and the best actions for the implementation (Nyberg, 1999). In addressing such questions effectively, an adaptive model offers the most appropriate approach. An adaptive model of management entails â€Å"integration of design, management, and monitoring to systematically test assumptions in order to adapt and learn† (Salafsky, Margoluis & Redford, 2001). A comprehensive research is incorporated into conservation action to ensure the model is effective and produces best results. Moreover, the model seeks to use management intercession as a tool to examine the functioning of the ecosystem through testing of its key hypothesis (Resilience Alliance, 2010). Uncertainties are first identified and methodologies for testing their hypotheses are established. In addition to management being utilized as a tool for changing the system, it is also used as a tool for learning about the system. This paper seeks to explore the Model of Accessing Adaptive Effectiveness in organizations and its role in the realization of organizational success. The appreciative inquiry approach, a technique that supplements the adaptive model, will be examined as a result of its influence on organizational changes. Moreover, in probing the adaptive model, business impact assessment is crucial in evaluating the changes realized and their effects on the organization’s position. This paper will therefore examine the features of this model and its impact on organizational changes.

Girls Child Education in India - 3819 Words

Girls education in India The function of education is to teach one to think intensively and to think critically. Intelligence plus character - that is the goal of true education. Martin Luther King, Jr. From the advent of the human species, with or without schools, one keeps on taking education in some or the other way. It is one the basic necessities to be educated for human, as world out there is full of competition, where one needs certain amount of skills to survive and be a threat to others. Education gives an insight to the person to differentiate between good and bad. Webster defines education as the process of educating or teaching (now thats really useful, isnt it?) Educate is further defined as to develop the†¦show more content†¦By educating girl child we set in a process of empowering women, who will be able not only to defend their rights and live with dignity but also to contribute to the development of entire society. Here the questions arise as to why a girl child is discriminated against and deprived? The root cause of this practice lies in various socio-cultural, economic and religious factors, which make us ignore the rights of girl child and our du ty towards them with open eyes. There are various reasons why in India people prefer sons over daughters, and due to those reasons sons are given better lifestyle or treated in better manner then daughters. The three major factors that contribute to the preferences are: First, The continued belief is the economic utility of sons as family labor, wage earners as well as support for parents during old age. Dowry also serves as an economic incentive to have sons just as it serves as a disincentive to have daughters. Second, Socio-cultural factors like patrilineal descent and inheritance as well as other aspects of kinship building serve to create conditions that sustain female disadvantage and inequality. Third, Within religion sons have been accorded the unique privilege of performing various rites and rituals, including the last rites for deceased parents. All these factors create a higher premium on having sons. The girl child in India is discriminated socially, psychologically, economically and in violation of laws. She isShow MoreRelatedSave the Girl Child1473 Words   |  6 Pagesâ€Å"Save the Girl Child† It is said that god created mothers because he could not be present everywhere. It is unbelieveable to realize that a gods representative is countinuously killing someone beautiful even before she can come out and see the beauty of nature. Let us consider some facts - In india , she is the goddesses to be revered , in the form of Laxmi ( Goddess of wealth ) , Saraswati ( Goddess of knowledge ) and Sita ( ideal consort of Lord Sri Ram ) and even in the form of Durga ( KillerRead MoreDiscrimination of Girls1678 Words   |  7 Pagesfemale child in society, what her human rights are as a human being and a number of sensitive issues.This issue is important because there is nearly universal consensus on the need for gender equality.[1] Gender based discrimination against female children is pervasive across the world. It is seen in all the strata of society and manifests in various forms.[2] As per the literature, female child has been treated inferior to male child and this is deeply engraved in the mind of the female child. SomeRead MoreChild Labor Is Not An Effective Way For India1533 Words   |  7 Pagesreceive our goods. All around the world, child labor is one of the most widely social issues affecting the younger population, specifically, in I ndia. For the children of India, work becomes a nightmare based on suffering and mistreatment. While children have no choice but to be independent and forced to work, it can be a big influence on the child’s education, life, health, and development. Where child labor is deeply rooted from tradition, the causes of child labor are difficult and complex beliefsRead MoreChild Marriage Should Be Legal952 Words   |  4 Pagesexperience. A child should not have to choose between their childhood and their parent or a religion. Both girls and boys are affected by child marriage, but girls are affected in much larger numbers and with greater intensity. Child marriage is seen across the country but it is far higher in rural than in urban areas. Girls from poorer families, castes and tribes, and with lower education levels are more likely to marry at a younger age. 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Marriage should be an happy, joyful, and an enjoyable celebration of love for two people who are in love, but for most girls in India and other country this has become and nightmare that they can t wake up from. For these young girls they are forced into getting married before they even hit puberty. A child should be able to finish school and become and independent person, but in India that isRead MoreDiscrimination At Birth And Infant And Child Mortality Rates1265 Words   |  6 Pagesratios at birth and infant and child mortalit y rates indicate that extreme forms of daughter discrimination resulting in death have persisted (Miller 1981: Coale and Bannister 1994)† (Sekher, Hatti). This discrimination is acted through many forms during early life. Discrimination can be represented by choice infanticide and/or sex-based abortion. 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A popular beliefRead MoreThe Problem Of Child Marriage1305 Words   |  6 PagesChild marriage is one of the most severe violations of human rights that needs attention in India, â€Å"where 46 percent of children are married formally or in informal union before they are 18.† While child marriages affect both genders, girls are affected a lot more since they are a bulk of the victims. They are more likely to be involved in child marriages than boys as 30 percent of girls between 15-19 are currently â€Å"married†, while only 5 percent of boys between 15-19 are â€Å"married†. So why do childRead MoreThe New Delhi School System1256 Words   |  6 Pagesthe world, a long standing one that has gone on is in New Delhi, India where they have struggled with the right to education in their public schools. On April 1, 2010 the act for the right of children to free and compulsory education was passed in New Delhi, India. The law promised free and compulsory education to all children between the age groups of six and fourteen years old. A study on the implementation of the Right to Education Act in Delhi three years of its existence, has shown overwhelming